Have you gotten your piece?
I give you the Harry Potter Fest, aboard the Cuyahoga Valley Senic Railroad.
"Take a magical train ride with fellow costumed wizards from Independence or Akron to Harry Potter Fest at the Blue Heron Bookstore in Peninsula. Enjoy the festivities and receive your reserved book at the stroke of midnight when the train pulls back into the station. No lines, no waiting- just like magic."
As distasteful as I usually find consumer tie-ins to be, I'll admit that I find the idea of groups of people traveling on an old fashioned train together in anticipation of getting their hands on a much-anticipated book to be rather charming. If goofy.
I guess I like it because it was clearly inspired by the bookstore and/or the train line, not set up by the publishers or their marketers (who, of course, don't have to do a damn thing to market this book).