These Samsung TVs locate and make note of registered viewers via sophisticated face recognition software. This means if you tell the TV whose faces belong to which users in your family, it personalizes the experience to each recognized family member. If you have friends over, it could log these faces as well.
In addition, the TV listens and responds to specific voice commands. To use the feature, the microphone is active. What concerns us is the integration of both an active camera and microphone. A Samsung representative tells us you can deactivate the voice feature; however this is done via software, not a hard switch like the one you use to turn a room light on or off.
And unlike other TVs, which have cameras and microphones as add-on accessories connected by a single, easily removable USB cable, you can't just unplug these sensors.
During our demo, unless the face recognition learning feature was activated, there was no indication as to whether the camera (such as a red light) and audio mics are on. And as far as the microphone is concerned the is no way to physically disconnect it or be assured it is not picking up your voice when you don’t intend it to do so.
Companies desiring to provide highly targeted advertisements to you via the TV screen or external marketing would find this data extremely valuable. “Hey, you look a little tired, how about some Ambien? I’m seeing a little grey, have you tried Grecian Formula? Joe, it looks like you packed on a few pounds recently, here’s information from Weight Watchers. Hey kids, you look bored, look at these TOYS!”
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