Injured? Lawyer Up.
I've been seeing billboards around town lately with an ad for some attorney. His slogan is "Injured? Lawyer up." This seems kind of dumb to me, since the phrase "lawyer up" is often used in derision. Like when someone tries to sue their way out of a relatively simple problem instead of facing it more directly.
I suppose that's unfair, both to lawyers and their clients, but I'm pretty sure it was like that when I got here. Maybe he's trying to appeal to the underdog mentality: Your legal adversary isn't the only one who can lawyer up. But it still sounds disingenuous. He might as well have his billboard say "I'm here to chase your ambulance!" Or maybe, "Need a shyster? Give us a call!"
I find lawyer ads kind of creepy in general, since they tend to make a ham-fisted attempt to relate to anyone who might hire them. I guess they all deal in injury-related matters. There's an ad on TV where a guy says "Let us handle the insurance companies. You have enough to worry about." This is a reasonably good pitch, but it sounds phoney simply because he's saying it on television. Even if I were injured, I'd know he's not talking directly to me. The last time I saw the ad, I noticed the guy was wearing a cowboy hat. I'm pretty sure it wasn't there before. I don't know what that signifies, if anything, but I just want that on the record.
There's another billboard in town where the lawyer is determined to convince you he rides a motorcycle, so if you get in a motorcycle accident, you should "call the man with the bike". I guess that makes sense, except his motorcycle-riding skills don't necessarily translate into better lawyer skill. Yeah, he can relate to you, but you're paying him to represent you in court, so he'd have to relate to you anyway. Now if the judge rode a bike, I'd like my odds a lot better. Of course, I don't ride a motorcycle in the first place, and thinking about this reminds me of a motorcyclist who got killed in a collision not far from my apartment. I guess what I'm saying is that "the man with the bike" kind of deals in a morbid specialty, which undermines how cool he tries to look on the billboard.
I suppose that's unfair, both to lawyers and their clients, but I'm pretty sure it was like that when I got here. Maybe he's trying to appeal to the underdog mentality: Your legal adversary isn't the only one who can lawyer up. But it still sounds disingenuous. He might as well have his billboard say "I'm here to chase your ambulance!" Or maybe, "Need a shyster? Give us a call!"
I find lawyer ads kind of creepy in general, since they tend to make a ham-fisted attempt to relate to anyone who might hire them. I guess they all deal in injury-related matters. There's an ad on TV where a guy says "Let us handle the insurance companies. You have enough to worry about." This is a reasonably good pitch, but it sounds phoney simply because he's saying it on television. Even if I were injured, I'd know he's not talking directly to me. The last time I saw the ad, I noticed the guy was wearing a cowboy hat. I'm pretty sure it wasn't there before. I don't know what that signifies, if anything, but I just want that on the record.
There's another billboard in town where the lawyer is determined to convince you he rides a motorcycle, so if you get in a motorcycle accident, you should "call the man with the bike". I guess that makes sense, except his motorcycle-riding skills don't necessarily translate into better lawyer skill. Yeah, he can relate to you, but you're paying him to represent you in court, so he'd have to relate to you anyway. Now if the judge rode a bike, I'd like my odds a lot better. Of course, I don't ride a motorcycle in the first place, and thinking about this reminds me of a motorcyclist who got killed in a collision not far from my apartment. I guess what I'm saying is that "the man with the bike" kind of deals in a morbid specialty, which undermines how cool he tries to look on the billboard.