Apple молодец
В довольно пространной заметке, посвященной выпуску Apple нового гаджета, техно-блог Engadget.com выделяет четыре основных бизнес-решения, которые должны предопределнить успех новинки Apple.
1. Define what your product does. The first thing Apple did was answer that question immediately and then define what the product needed to do.
2. Leverage what you've done before. I believe the iPad is likely to do well with consumers as it leverages Apple's previous successes with the iPod and the iPhone.
3. Make your product additive to your ecosystem. What separates the iPad from being just a large iPod Touch or small MacBook -- although it has clear aspects of both -- is that Apple made the product additive to the line and optimized the software for the experience.
4. Solve a problem, don't be a feature. I personally like Tablet PCs and what Microsoft has done with Windows in the space, but Tablet is a feature on top of Windows, not an experience designed for a new form factor.
Сказанное в общем-то банально, но это же не просто так болтовня, а констатация сделанного. И в этом плане достойно прочтения.
Полный текст читайте тут - http://www.engadget.com/2010/01/31/entelligence-lessons-from-the-ipad-launch/.
1. Define what your product does. The first thing Apple did was answer that question immediately and then define what the product needed to do.
2. Leverage what you've done before. I believe the iPad is likely to do well with consumers as it leverages Apple's previous successes with the iPod and the iPhone.
3. Make your product additive to your ecosystem. What separates the iPad from being just a large iPod Touch or small MacBook -- although it has clear aspects of both -- is that Apple made the product additive to the line and optimized the software for the experience.
4. Solve a problem, don't be a feature. I personally like Tablet PCs and what Microsoft has done with Windows in the space, but Tablet is a feature on top of Windows, not an experience designed for a new form factor.
Сказанное в общем-то банально, но это же не просто так болтовня, а констатация сделанного. И в этом плане достойно прочтения.
Полный текст читайте тут - http://www.engadget.com/2010/01/31/entelligence-lessons-from-the-ipad-launch/.