Sheena Iyengar's TED Talk: why she couldn't get sugar with her green tea

Dec 10, 2010 01:22




via tokyomango.com

"In this highly informative TED video, Sheena Iyengar talks about how the way different cultures perceive choice can affect performances and relationships. The talk starts with a story about her trip to Kyoto: She wanted sugar with her green tea, but the waiter told her that you're not supposed to have sugar with your green tea; when she insisted, she was told that they had no sugar. Then she ordered coffee, which--of course--came with sugar."

Another great TEDtalk about a multicultural society and how the US perceive their 'freedom' of choices to be the most advanced.
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