Why?
I don't understand ad campaigns.
Today I turned on the TV Guide channel to check what was going to be on, and heard this conversation seconds before I turned it off:
Host: Today's guest is so-and-so!
So-and-so: *stares blankly at screen* ... oh! That's me!
Host: You're a bit anoxeric, aren't you?
... I can't even imagine what she actually meant to say.