Acura and Marvel launch The Avengers promotion
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“Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura’s brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year,” said Susie Rossick, Acura Brand Manager.
Acura kicked off its campaign with Marvel at the New York Auto Show, where a militarized S.H.I.E.L.D.-edition MDX was on display with a S.H.I.E.L.D. Agent Product Specialist.
Acura "Avengers" sports car (PRNewsFoto/Acura)
S.H.I.E.L.D., the international peacekeeping organization of the Marvel Universe, has a leading role in The Avengers film as well as in the iconic comic book series. Throughout Marvel’s The Avengers, S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models. The completely redesigned 2013 RDX makes a cameo appearance in the film but if you’re looking to get your hands on the convertible from the film, you’re going to be disappointed. Acura created the convertible sports car specifically for Marvel’s The Avengers.
Fans can immerse themselves in the world of S.H.E.I.L.D. and Marvel’s The Avengers through a unique new website at www.SHIELDops.com, where they have the opportunity to test Avengers-inspired technology mounted on S.H.E.I.L.D.-Edition vehicles and rise through the ranks of S.H.E.I.L.D. The tests take place within four different combat simulation environments that correspond with the four main characters: Iron Man, Captain America, the Hulk and Thor.
This game isn’t just for fun and wasting time. As they work their way up the S.H.E.I.L.D. ranks, players can earn chances to win movie passes to see Marvel’s The Avengers and S.H.E.I.L.D gear, including a branded tactical flashlight, a replica of the Acura convertible created for and featured in Marvel’s The Avengers and a virtual keyboard. The Grand Prize Winner will receive and all-expense-paid Tony Stark inspired trip to New York City.
As the exclusive automobile sponsor of tomorrow’s world premiere of Marvel’s The Avengers at the El Capitan Theatre in Hollywood, CA, Acura has a special stunt planned for the red carpet entrance. Look for a fleet of Acura vehicles to be providing talent transportation as well. In addition, S.H.E.I.L.D. Agent street teams are scheduled for C2E2 this weekend in Chicago. Avengers Assemble!
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