For many years, there was a
Mexican Standoff among Coke, Pepsi and Cadbury/Schwepps to see who would break the $1.99 price for a 2 gallon soda at the supermarket. (CVS, delis and convenience stores passed that mark long ago, particularly if refrigerated).
I just noticed that Coke broke the $2.00 price barrier for a 2 litre bottle at ShopRite. Ouch!
Pliers refers to an NPR segment of a fellow who collects trade show and internal promotional music.
Coca-Cola had a song-and-dance show "Packaging and Pricing", boasting how their packaging and pricing
work together like a pair of pliers to SQUEEESE THE COMPETITION!
I'd love to see inside one of those Coca-cola "robot" dispensors with the touch-screen for allegedly over 100 variations of Coca-Cola products. How many tanks of syrup are in there? That machine is the closest thing we have to a food replicator!