On Twitter, social media, and bringing people closer together
I'm not sure precisely what it is about Twitter. I didn't see the point initially, and early on it was really an extension of the conversation here on LJ. But for some strange reason, the social media/connections aspect really works (at least for me) on Twitter. I've become connected to people, locally and at a distance, that I would never in a million years have encountered.
I think it's the searchability and keyword access, combined with the public nature of tweets by default, that makes this happen. Witness the following that happened tonight:
At 9:58, I tweeted:
"LL Bean is using my fav Fountains of Wayne tune in their ad. I'm not sure how I feel about that."
At 10:20, I get tweeted at by someone named Steve Fuller, who I don't know:
"@mdsteele47 - We're big FOW fans here in Freeport. (At least tell me that the spot was easier to follow than Heroes...)"
After a quick Googling, I established that Steve Fuller is indeed the Executive Vice President of Marketing for LL Bean.
There are a lot of businesses trying to figure out how to best make social media work for them. To me, there's one really easy way - provoke direct conversations between your company and your potential customers. Suddenly, I'm more likely to think about LL Bean for holiday purchases just because they are listening to me - and they're doing it before I'm even a customer, not because I'm a customer.
And hey, he likes Heroes Bonus.
Well played, Freeport. Well played.
I think it's the searchability and keyword access, combined with the public nature of tweets by default, that makes this happen. Witness the following that happened tonight:
At 9:58, I tweeted:
"LL Bean is using my fav Fountains of Wayne tune in their ad. I'm not sure how I feel about that."
At 10:20, I get tweeted at by someone named Steve Fuller, who I don't know:
"@mdsteele47 - We're big FOW fans here in Freeport. (At least tell me that the spot was easier to follow than Heroes...)"
After a quick Googling, I established that Steve Fuller is indeed the Executive Vice President of Marketing for LL Bean.
There are a lot of businesses trying to figure out how to best make social media work for them. To me, there's one really easy way - provoke direct conversations between your company and your potential customers. Suddenly, I'm more likely to think about LL Bean for holiday purchases just because they are listening to me - and they're doing it before I'm even a customer, not because I'm a customer.
And hey, he likes Heroes Bonus.
Well played, Freeport. Well played.