Schande!

[matrixmann]

Wieder hat es ein Ost-Produkt erwischt, welches vom Markt verschwindet.
Diesmal: Der Tutower Senf.
(Etwas mehr als ein Jahr zuvor: Die Frische Sahnige...Und da wundert man sich im Westen ernsthaft noch, dass die Ossis schleichend immer galliger auf das System der BRD werden

Comments

[matrixmann]

Yeah, it was some mustard, available in medium-strength, sharp and with horse radish, and a couple of experimental sorts.
The speciality about it is: A product that was already produced in the GDR. One of the few with a little bigger name that survived the turnaround.
And now - gone. For reasons nobody knows and that happened like over night, with no announcement, no anything.

The other example I liked above - "Die Frische Sahnige" - is clearly a matter of "underestimated prduct that could very much compete against West German and other products from the sector.
The reason for that is: They managed to figure out how to produce a kind of butter with just about half of the share in fats that butter usually has (to call yourself a "butter" here, it needs to be 82%), but with no adding vegetable fat to it.
They managed to keep it completely a product made from milk - the only disadvantage that grew from that was that you couldn't use it for frying. It would get brown too soon.
In taste it was way more milky than usual butter, and it always came without salt. (No, Kerrygold butter wasn't the first to introduce unsalted butter to the market!)

I think, the only comparable product on the Western market to it is Meggle Joghurtbutter, where they get the share in fats down by adding yogurt to it (but not as much as Die Frische Sahnige did). These butter pieces also come unsalted and are a product completely made of milk.

Die Frische Sahnige, as far as I figured from the few articles in newspapers as the production was quit, seems to have a little decisive hook on it: The production equipment used to generate this type of butter seem to be old machines still made in GDR.
So to say, you don't get anything in equipment like these on the Western market!
As the making of this butter moved along different factories through the 90s, they always had to make sure to get together a bunch of the old production equipment. - That's why the product vanished from time to time on the market in the 90s, followed by reappearing again after some time.
Seemingly, the last time they got the equipment together fully, that must have been in this dairy factory in Bergen on the island of Rugia (Rügen).
That dairy factory was shot down by the DMK (Deutsches Milchkontor - kind of regard it as a holding company which acquired a third of all diary factories in the whole country, most of them in the North of Germany) last year - if you know that it's on an island, you can think for yourself why they shut it. Too many complications while getting the products down to the mainland. And also, they would have had to invest some money back then - either for maintenance and renewal or for expansion of the factory.

Some other firm from around Berlin even offered money for taking over the production of that butter - nope, the factory had to be closed and the rights about the product owned even though...

Just an elimination of competitive products by the book.

For what was the reason now to shut down the production of the Tutower mustard ("Tutow" is the name of a town/village in the North where the original production started) - well, we'll have to see if the regional newspapers find out about anything.
'Cause this came like a lightening, nobody knew about it in advance and nobody can tell a reason. And the firm which owned the factory previously (something from Bavaria), they keep their lips pretty closed.