Leviathan Marketing
The link of which leads to:
"I speak the truth!"
And if you follow the links in that post, you arrive at...the most hideous website I've seen since Geocities days (which I'm sure is on purpose).
Seems to be a lead-up to Leviathan. Clever- I first thought they'd been legitimately hacked, but then I bothered to go to the links. Each one of the other 'recommended' blogs on the Ugly Website (TM) lead to the Leviathan DLC page, so clearly it's Bioware.
Fun! I love when devs do stuff like this. :D Still not all that interested in Leviathan, but still, fun!