This is interesting. About 8 years ago, I had considered developing mindmap software as a business. What they are calling a mindmap however is more accurately called an associative graph, not a map. The methodology used is similar to the Chat Circles and Visual Who from the Social Media Group at MIT. We will not discuss my mid nineties
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My grad degree focused on human engineering, utilizing cognitive psychology amoung other things. I also was the technical liaison for Bell Atlantic for a research project that was located at Stevens U on software agent technology. I was so taken with the virtual reality, software agent technology and early web based attempts at visualization (esp @ MIT), my doctorate was going to be on using virtual reality or other visually based interfaces to assist human comprehension within non-trivial problem domains - or something like it.
Total GEEK! Yea!
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