"everyone pretend to be normal"
that's pretty much what this movie is about )
first, you think it's crazy but then u start seeing and feeling this sarcasm and even mockery of the modern society and it's principles.
and as u get this clue, u can't stop laughing cause that's what our life really looks like. weird!
PS:
and I also remembered myself taking part in such a contest.
actually, I remember just the fact of it and only one episode of me being on stage though there are quite a few cool pics in the family album ))