Looks like Jin did it again. After a much publicized return from his Hiatus from Johnny's Entertainment,a successful drama, Keep the Faith, Akanishi Jin and the rest of KAT-TUN glows in the release of their latest single, Don't you ever stop. The song is a catchy, KAT-TUN friendly song. Pop-Rock with a twist of Grunge Rapping on the side- all melted beautifully in a 4:24 song that keeps your head bobbing and not grow old too fast. It's a good certified platinum hit. ( what? with the number of Akame fans out there, it's certain!)
The video is the same. Its a new twist to JE PV's, fresh and really leaning more to gothic and dark(which is pretty new to JE, i think). i think it is well done. Of course, it would be since KAT-TUN has the highest budget among all JE groups because they are Mary's Pets. (*bitch*) But the money has gone to good use in this case, except for some details, you will read about later.
At least the setting isn't in some random trashy hangar/Warehouse/similar place. It's a bar, a dark gothic, well designed club with orb-mesmerized inhabitants that seem that they will disappear if the channel changes. The efffect is amazing. It must have taken many an effect artists hours and the team should b very proud of their product. It is eye candy for us effect and graphic conscious and it still it is subtle enough to not overpower KAT-TUN. And my GOD the lighting effects are PRETTY.
That orb in the beginning, the orbs the people are holding, the people effects, all the little details took me by surprise and blew me over. WOW! I am a big fan of Gothic Urban Fantasy and this is straight out of one of my dreams. *applauds*
I am not a big KAT-TUN fan, but I admit that this video tops NEWS Summertime PV by a mile. First of all, the video effects are amazing, the cinematography and cuts are flawless and I believe that this is the best video that KAT-TUN has ever produced. They created a hype and lived up to it. kudos to them. It was not disappointing.
I honestly put off watching this video because, first, I wasn't too drawn in by the fact that it is KAT-TUN and second, I didn't want to watch some grungy flashy warehouse video. But I was pleasantly surprised by this. There is a storyboard, they followed it, it was smooth and it was done well. The team that did this should get something for it. an award? not really. A pat on the back, yes.
Ok. As for the artists themselves... (I know you have been waiting for this) I have nothing much to bitch about because they all look if not wonderful (as in Junno's case) or cool- EXCEPT- (here it comes!) WHAT IN JOHNNY KITAGAWA'S NAME IS ON JIN'S HEAD?! Really! Either Jin was late to the shoot and they did not have time to finish his braids (because he looked half-done) OR that his stylist was drunk or indecisive enough to not know what the hell to do with his hair and put a little bit of everything on it. (a little braid here, some ribbon there, oh! lets do jamaican with smooth idol hair twist! ) Luckily, Jin was HOT enough in himself to pull it off or semi-pull it off..
click me!
Poor Jin, it must be total punishment for him because he hasnt been in a video for so long. the rest of his members looked steamy and he looks like a reggae band reject. I mean, seriously, look at maru, koki, junno and I admit ... Kame looks pretty damn hot in this one. Ok, so its not that bad and thats probably one of the biggest things i have against this. But, thats NOT bad at all right?
So I would probably give this a grade of... hmmmm 4/5 because Jin's hair is THAT important.