Mobile Gives Manga a Lift Interesting, gender related bit:
But perhaps the most crucial driver behind the cellphone comic boom is its attractiveness to women. You can tell just by looking at the best-selling titles on mobile comic sites - all involve romance.
“It’s a bit hard commenting publicly on this, but the most popular comics on the mobile are adult-oriented ones for women,” including love stories with sexually explicit content, Mr. Nakabayashi said. Translation: Women who do not want to be seen reading these titles in public places like the train helped create the market for manga on the cellphone, which accords them privacy in ways that magazines and books do not.
It would be fantastic to see these programs come to America. I'd love to read manga on an iphone that allows zooms and sideways movement.