What does this sign I kept passing in a dream last night mean?

[manfire]

I've tried to illustrate it with a photo of a similar looking building and awning to the one in the dream. I never went in the building but I knew it had something to do with the horror movie "Cujo", and my dream was very specific that the font was Monotype Bernhard and the phrase "occasional and" was abbreviated "occas. &"

Please give me your best dream interpretations!