Room at the top
To be catapulted from somebody to a celebrity a public scandal is what the doctor has ordered.
@jordanbpeterson, a very clever person whose university charmingly chubby lectures full of пальцовка had made him somewhat famous in narrow circles and whose first - and his best - book Maps of Meaning tanked, decided in his infinite wisdom that #genderpronouns would be his catapult.
He began his relentless fight with this fictional dragon - and won. The rest was routine.
This is how it's done, kids.
Learn from the best - or die like the rest.
But I shall choose a different path to stardom. My Chagall will make me richer than JBP with his sad $6m, and then the world will become my oyster. Everyone will read my book - I'll make sure of that.
Let's begin.