The Scarlet S
Shyness is un-American. We are, after all, the land of the free and the home of the brave. From the first settlers and explorers who came to the New World 500 years ago to our leadership in space exploration, America has always been associated with courageous and adventurous people ready to boldly go where others fear to tread. Our culture still values rugged individualism and the conquering of new environments, whether in outer space or in overseas markets. Personal attributes held high in our social esteem are leadership, assertiveness, dominance, independence, and risk-taking. Hence a stigma surrounding shyness.
The people given the most attention in our society are expressive, active, and sociable. We single out as heroes actors, athletes, politicians, television personalities, and rock stars -- people expert at calling attention to themselves: Madonna, Rosanne, Howard Stern. People who are most likely to be successful are those who are able to obtain attention and feel comfortable with it.
BY BERNARDO J. CARDUCCI, PH.D., WITH PHILIP G. ZIMBARDO, PH.D.
http://www.psychologytoday.com/htdocs/prod/ptoarticle/pto-19951101-000030.asp