People Over Megahertz
http://feedproxy.google.com/~r/makezineonline/~3/k1bZcKGALXE/
http://blog.makezine.com/?p=313942
out-of-the-box experience that means: how long does it take to you to go from zero to something that works? This is very important because it creates a positive reinforcement that you are on the right path. The longer that time is, the more people you lose in the process.
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