Dear people with things to sell: sexisim in your advertsing is losing you customers
A paraphrased radio ad I heard today:
A man's voice saying "I wanted to build my own house, but I wanted something with style, so I went to [company]. They took me through it from design to handover, from less than [price]. They were great with X, Y Z and giving me the home I really wanted etc etc. You should give them a call!"
Me: Huh, cool. I'm interested, and I'll look them up.
Man, continuing: And [I cannot remember the exact term he uses] she'll be really happy when you tel her you'll be buying her a [name of company, which is also a gemstone]!"
Me: ... Women are apparently not your target audience! At all. Good bye.
A man's voice saying "I wanted to build my own house, but I wanted something with style, so I went to [company]. They took me through it from design to handover, from less than [price]. They were great with X, Y Z and giving me the home I really wanted etc etc. You should give them a call!"
Me: Huh, cool. I'm interested, and I'll look them up.
Man, continuing: And [I cannot remember the exact term he uses] she'll be really happy when you tel her you'll be buying her a [name of company, which is also a gemstone]!"
Me: ... Women are apparently not your target audience! At all. Good bye.