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Dec 01, 2010 18:43

Прочитал тут интересную статью про пивной консьюмеризм, но тезисы применимы ко всему


Some of what I’ve been reading in the beer blogosphere reminds me of conversations I’ve had with coffee-lovers. I’m thinking in particular of some American coffee enthusiasts who I used to share a mailing list with, one of whom was a good friend of mine; we could talk about most things, but I rapidly learned to leave the topic of coffee well alone. For her there was a definite hierarchy, with those ignorant souls who bought ground coffee at the very bottom (I’m not sure she knew instant coffee existed). Slightly above them were the well-meaning ignoramuses who ground coffee in bladed machines instead of using a specialised burr grinder, and the poor fools who ground batches big enough to keep for a week instead of grinding it fresh every time. Then there was the question of how to brew the coffee: filter machines were right out, since you really had to make espresso if you wanted to taste the coffee at all. Stove-top pots were all right in their place, but really there was no excuse for not investing in a large machine with dials and spigots - at least, not if you were at all serious about coffee. But even then - even if you regularly ground a single cup’s worth of coffee beans and tamped it down in your own personal Gaggia - you’d still be missing out if you’d bought those coffee beans pre-roasted. Really, anyone who took coffee seriously had to roast their own beans; until you tried it you just wouldn’t know what you’d been missing. My friend put all of this over in a teasing, jokey tone, but beneath that she was deadly serious: we even fell out at one point, when she congratulated me on buying a burr grinder and told me the next step was to get a proper machine instead of a “steam toy”. (That would be a Moka Express ‘steam toy’, as used by basically the entire population of Italy.)

Вывод для любителей уникальных и истинных вещей, визуалов и аудиалов - все мы одинаковые потребители, но некоторые - потребители с выебонами.

link, th, consumer, quote

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