Also on par with watching paint dry, grass grow
NBC is trying to make good news out of... well, a sad fact. According to this article, "Viewers were reportedly just as engaged by commercials seen in fast-forward mode as they were in a normal-speed episode of NBC's Heroes.... NBC hails this 'discovery' as proof that advertisements are still worth something in today's DVR-driven, commercial-skipping world."
I've watched Heroes. I'm watching the second-to-last episode of the season right now. My interpretation is that watching (most episodes of) Heroes is indeed about as engaging as watching commercials on fast-forward. If I was in charge of the network, I don't think I'd be crowing about that.