Why of all the board and card games buy people this one? Because they'll play it. Its simple and fun and you can actually convince a whole family to try this out. I love games like Ra and Betrayal at the House on the Hill but I wouldn't try and get my mom to play. I broke out this one at the last big holiday gathering and ended up with 8 people playing, ages 28 to 60. That says good party game and thus great gift...
$20 here or
$25 at Amazon