So. Silly.
Sunjournal.com: Narrow victory in wife carrying contest It's entirely worth it to see the pictures. I love that there's a preferred Carrying Method, the "Estonian carry", and that it was significantly different than what I had envisioned, based on the description ("where the woman hangs down the man's back so his arms are free to negotiate obstacles.")
8th Wife Carrying Contest Picture Gallery (There's a 'next' button in the upper right corner, but it's kinda tiny, which is why I'm mentioning it.)