Lifted verbatim from
evilcarp's journal because I agree entirely (except for the Pokemon bit):
"The president has made me want to exercise:
http://www.presidentschallenge.org See, this is awesome for me, because I sign up for a program in which I earn rewards by exercising. I get points for different activities and log them, and I can compare myself to other people. And I love games. I love earning points, and I love getting goals that don't really mean anything. It's why I played Pokemon for so long."