The Name Experiment
THE NAME EXPERIMENT
The following tables show the order of the 40 names used in the experiment, and the percentage of the public
voting for each name, for success, luck and attraction.
Success
Name % Name %
Elizabeth 11.6 James 13.0
Caroline 10.6 Richard 8.7
Helen 7.6 Michael 8.0
Olivia 7.0 William 6.9
Amanda 6.3 Andrew 6.4
Karen 5.5 Mark 5.9
Sarah 5.5 Robert 5.6
Rachel 5.4 David 5.4
Ann 5.0 John 4.8
Laura 4.4 George 4.7
Sophie 4.1 Paul 3.8
Jane 3.8 Chris 3.7
Heather 3.6 Peter 3.6
Grace 3.5 Jack 3.5
Emma 3.4 Thomas 3.4
Julie 3.1 Ian 3.1
Emily 2.8 Lewis 2.8
Katie 2.5 Stephen 2
Lucy 2.2 Ryan 1.9
Lisa 1.8 Brian 1.8
Luck
Name % Name %
Lucy 12.0 Jack 15.5
Katie 11.8 Chris 6.7
Lisa 6.4 Ryan 5.9
Sophie 6.1 Peter 5.7
Emma 5.6 James 5.6
Julie 5.5 Stephen 5.4
Emily 5.4 Michael 5.3
Heather 5.3 Lewis 5.2
Rachel 5.2 David 5.1
Grace 5.0 Ian 4.8
Laura 4.5 Brian 4.6
Sarah 4.4 Mark 4.2
Amanda 3.8 Paul 3.6
Olivia 3.5 Robert 3.5
Jane 3.0 Andrew 3.4
Caroline 2.9 George 3.3
Karen 2.96 William 3.28
Ann 2.39 Richard 3.12
Elizabeth 2.31 Thomas 2.8
Helen 1.57 John 2.31
Attractiveness
Name % Name %
Sophie 15.5 Ryan 11.6
Rachel 8.3 James 8.4
Olivia 8.1 Jack 7.3
Karen 8.0 Chris 6.7
Katie 7.7 Michael 6.6
Sarah 6.7 Lewis 6.3
Grace 5.8 Andrew 6.2
Emily 5.5 Mark 6.1
Amanda 5.4 David 6.0
Heather 5.2 Ian 4.6
Emma 4.8 Stephen 4.3
Lucy 4.8 William 3.8
Laura 4.0 Paul 3.2
Lisa 3.5 Brian 3.0
Julie 3.1 Robert 2.9
Caroline 2.9 Richard 2.8
Elizabeth 2.5 John 2.2
Helen 2.0 Peter 2.0
Jane 1.2 Thomas 1.3
Ann .6 George 1.3
The following tables show the order of the 40 names used in the experiment, and the percentage of the public
voting for each name, for success, luck and attraction.
Success
Name % Name %
Elizabeth 11.6 James 13.0
Caroline 10.6 Richard 8.7
Helen 7.6 Michael 8.0
Olivia 7.0 William 6.9
Amanda 6.3 Andrew 6.4
Karen 5.5 Mark 5.9
Sarah 5.5 Robert 5.6
Rachel 5.4 David 5.4
Ann 5.0 John 4.8
Laura 4.4 George 4.7
Sophie 4.1 Paul 3.8
Jane 3.8 Chris 3.7
Heather 3.6 Peter 3.6
Grace 3.5 Jack 3.5
Emma 3.4 Thomas 3.4
Julie 3.1 Ian 3.1
Emily 2.8 Lewis 2.8
Katie 2.5 Stephen 2
Lucy 2.2 Ryan 1.9
Lisa 1.8 Brian 1.8
Luck
Name % Name %
Lucy 12.0 Jack 15.5
Katie 11.8 Chris 6.7
Lisa 6.4 Ryan 5.9
Sophie 6.1 Peter 5.7
Emma 5.6 James 5.6
Julie 5.5 Stephen 5.4
Emily 5.4 Michael 5.3
Heather 5.3 Lewis 5.2
Rachel 5.2 David 5.1
Grace 5.0 Ian 4.8
Laura 4.5 Brian 4.6
Sarah 4.4 Mark 4.2
Amanda 3.8 Paul 3.6
Olivia 3.5 Robert 3.5
Jane 3.0 Andrew 3.4
Caroline 2.9 George 3.3
Karen 2.96 William 3.28
Ann 2.39 Richard 3.12
Elizabeth 2.31 Thomas 2.8
Helen 1.57 John 2.31
Attractiveness
Name % Name %
Sophie 15.5 Ryan 11.6
Rachel 8.3 James 8.4
Olivia 8.1 Jack 7.3
Karen 8.0 Chris 6.7
Katie 7.7 Michael 6.6
Sarah 6.7 Lewis 6.3
Grace 5.8 Andrew 6.2
Emily 5.5 Mark 6.1
Amanda 5.4 David 6.0
Heather 5.2 Ian 4.6
Emma 4.8 Stephen 4.3
Lucy 4.8 William 3.8
Laura 4.0 Paul 3.2
Lisa 3.5 Brian 3.0
Julie 3.1 Robert 2.9
Caroline 2.9 Richard 2.8
Elizabeth 2.5 John 2.2
Helen 2.0 Peter 2.0
Jane 1.2 Thomas 1.3
Ann .6 George 1.3