Чтобы не потерять:

[lord_k]

The advertisement takes the form of a poem about a bus builder who lost a sale in Greece to
"Someone Else, who'd flown that day
Direct, non-stop-by BEA."

The poem ends with this moral:-
"The Commerce of our Island Nation
Depends on Quick Communication!
if you have Business to transact
In Europe, bear in mind the fact
That, often many times a day.
The Aeroplanes of BEA
Fly STRAIGHT to almost every spot
Where Trade (and Profit) may be got."

Source