Секреты продуктивности от копирайтера и консультанта Боба Блая (Bob Bly)
10 простых секретов и советов:
1-Isaac Asimov, author of over 465 books and my writing hero,
said to be a prolific author you have to make being prolific a
goal. I enjoy being prolific and so I work to make it happen.
If you are to be prolific, you really have to want it.
2-Work long hours. For decades, I worked 12 hours a day, Monday
through Friday, and took one week's vacation a year. In my old
age, I may have slowed down a little ... but not that much.
3-Another Asimov suggestion: Have multiple writing projects in
the works at the same time. That way, when you tire of project
#1 during your work day, instead of closing up shop, you simply
put it aside and work on project #2.
4-Aside from writing, outsource everything else in your
business, including online research, proofreading, running your
web site, doing HTML, and administrative tasks. That way, you
have more hours in the day to write.
5-I do not mow the lawn, change light bulbs, paint the house,
hammer nails to fix loose boards, spackle, garden, or do any
household chores. My wife does the ones she enjoys and we hire
people to do the rest. Reason: your supply of time and energy is
limited, so why waste it on mundane tasks with a low ROI?
6-I usually get a full 8 hours of sleep at night. When I do, I
am much more productive the next day. I believe this is so
critical to my productivity that I do not go out on work nights.
7-I do not go to meetings or business breakfasts, lunches, or
dinners. I do not join committees and I rarely attend meetings
of professional associations, even if I am a member. The
exception is when I am speaking.
One of my early mentors, MP, pushed me to go to lunch meetings
of various direct marketing groups. I found that doing so ate up
half a day of billable time.
8-I largely ignore social media, especially Facebook and
Twitter. They are a tremendous time suck.
9-Stay at your desk during work hours. Do not make excursions to
7-11 or to get a haircut. Get the haircut when office hours are
over.
10-Keep electronic files of your writing well organized and easy
to retrieve. Store them all on your PC hard drive or a network
storage device, and back them up automatically off site.
Organize files using subdirectories by client or project. Save
e-mails by client or project in Outlook Express.
One more tip: save everything you write. You never know when a
page or two in an old sales letter can be reworked into a new
online promotion, or articles compiled into an e-book.
Источник: http://myemail.constantcontact.com/Copywriter-Jim-is-wrong.html?soid=1101951192611&aid=RkSY0w9Lu54
1-Isaac Asimov, author of over 465 books and my writing hero,
said to be a prolific author you have to make being prolific a
goal. I enjoy being prolific and so I work to make it happen.
If you are to be prolific, you really have to want it.
2-Work long hours. For decades, I worked 12 hours a day, Monday
through Friday, and took one week's vacation a year. In my old
age, I may have slowed down a little ... but not that much.
3-Another Asimov suggestion: Have multiple writing projects in
the works at the same time. That way, when you tire of project
#1 during your work day, instead of closing up shop, you simply
put it aside and work on project #2.
4-Aside from writing, outsource everything else in your
business, including online research, proofreading, running your
web site, doing HTML, and administrative tasks. That way, you
have more hours in the day to write.
5-I do not mow the lawn, change light bulbs, paint the house,
hammer nails to fix loose boards, spackle, garden, or do any
household chores. My wife does the ones she enjoys and we hire
people to do the rest. Reason: your supply of time and energy is
limited, so why waste it on mundane tasks with a low ROI?
6-I usually get a full 8 hours of sleep at night. When I do, I
am much more productive the next day. I believe this is so
critical to my productivity that I do not go out on work nights.
7-I do not go to meetings or business breakfasts, lunches, or
dinners. I do not join committees and I rarely attend meetings
of professional associations, even if I am a member. The
exception is when I am speaking.
One of my early mentors, MP, pushed me to go to lunch meetings
of various direct marketing groups. I found that doing so ate up
half a day of billable time.
8-I largely ignore social media, especially Facebook and
Twitter. They are a tremendous time suck.
9-Stay at your desk during work hours. Do not make excursions to
7-11 or to get a haircut. Get the haircut when office hours are
over.
10-Keep electronic files of your writing well organized and easy
to retrieve. Store them all on your PC hard drive or a network
storage device, and back them up automatically off site.
Organize files using subdirectories by client or project. Save
e-mails by client or project in Outlook Express.
One more tip: save everything you write. You never know when a
page or two in an old sales letter can be reworked into a new
online promotion, or articles compiled into an e-book.
Источник: http://myemail.constantcontact.com/Copywriter-Jim-is-wrong.html?soid=1101951192611&aid=RkSY0w9Lu54