Dear Sprint...

Nov 20, 2008 20:23

Your latest phone is called the RAGE. Your network is called the NOW network. Your ad campaign revolves around the phrase Wireless REVOLUTION.

With ALL that is going on in this country, and the world...the ad campaign you design go go around those three words - RAGE, REVOLUTION and NOW - is of a balding middle-aged man - who, let's face it, basically channels Principal Belding - on a B&W background, with muzak playing soothingly underneath it all?

image Click to view



No. Not awesome. In fact - it's pretty much marketing FAIL. Do you even KNOW what demographic you're aiming at? Fire whoever designed this campaign. You could be giving away free winged unicorns with subscription to a two year contract in that commercial and I would neither notice nor care.

rant, youtube

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