Microsoft is about to move into the 2nd (primary) stage of their new advertisement blitz. No more Sienfield. The catch-phrase for this stage is 'I'm a PC.' You heard that right. They're taking the Apple ads on directly.
So look for the new Microsoft Ads to begin today. At first they will show real people in short vignettes saying or wearing 'I'm a PC' signs to dismiss the doughy image of Hodgman. That first commercial should be up on Windows (
http://www.microsoft.com/windows/default.aspx) by 5pm PST.