Hi all,
I've been trying to find information on LJ's *current* practices regarding tracking the information of its users (an other privacy-related issues) and I'm having some trouble finding anything but rumors. I know I've heard that LJ is now gathering private information on its users regarding where they surf, for instance, but I can't seem to
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Sponsored communities did get to have Google Analytics on their page.
Currently the Russian users get to see who's been visiting their journal, I am led to understand. Don't know much about the development or opt outty status of it.
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:)
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http://lord-dingsi.livejournal.com/39327.html
http://mercurychaos.insanejournal.com/313049.html
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They seem to be missing a key point, though: It looks like the ad-targetting server is LJ's server, and LJ's ad targetting is done in-house. Whatever information is used for ad targetting, it is used by LJ for ad targetting. They're not sending it to advertisers. They probably have the advertisers tell them what kind of people they'd like to see which ads, so LJ can then use the info it has to target ads without sending info to advertisers ( ... )
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