So, what's the word kids?
"Until the early 1990s, the word was considered one of a number of taboo words that could not be uttered on American commercial television. Comedian Andrew Dice Clay caused major controversy when he uttered the word during a televised awards show in the 1980s. By 1994, however, the word had become less a taboo, and was often featured in dialogue on the long-running television series NYPD Blue; it has yet to become anything close to commonplace on network TV, however."