Burberry brand buy back distribution rights in China
Burberry handbags brand to 7 million pounds to buy back the distribution rights in China, brand director Angela Ahrendts said the move is the brand wants to keep the brand image of unity. Burberry handbags brand has more than 30 cities in China, selling more than 50 stores, the initiative for the luxury brand in China, the fast-growing luxury goods market to provide an expanded space.
Burberry handbags Rose Marie Bravo, director of the brand before the start of this latest initiative, took over in 2006 by Angela Ahrendts, in February of this year, the brand announced the cessation of sales in Spain, because of the brand's image.
In order to open the high-end products in the market the brand, Burberry handbags has been to crack down on overseas markets as well as fake counterfeit products on the network and use your own logo in a more cautious character of neutrons.
Burberry handbags brand in the Chinese market have been sold for 20 years, 9 stores in Beijing, Shanghai, four home sales last year, thousands of 5 to 7 million pounds profit a thousand estimated 4 million pounds. Back brands that accelerated expansion in the Chinese market is expected to open 10 stores this year.