Book Review: The Tipping Point by Malcolm Gladwell

Jun 20, 2009 10:46

How Little Things Can Make a Big Difference

This isn't a new book, in fact it is almost 10 years old, but it is still totally revolutionary.

I was waiting to pick Malachi up at the airport and had several hours to go because I mis-anticipated the time of his arrival having remembered the time his plane took off from Houston rather than the time it arrived in Arizona. So I trolled the airport stores to find myself a book. I knew I was going to pay too much for it being at the airport, but I couldn't face the hours with nothing to do. I rejected the gossip magazines and passed on the Dean Koontz novel and bought The Tipping Point instead.

I take it all back. At full price and even marked up for the airport terminal, I still didn't pay too much. This book is worth it's weight in gold! I know that stuff I read in this book is going to change my life, change my world, and maybe even help me change the world. We'll see how ambitious I get.

Malcolm Gladwell does a fabulous job of integrating, presenting, and explaining fascinating studies done by clinical psychologists about human nature, how we relate, how we pay attention and learn, and how we are influenced by context. He finds and interviews fascinating characters who exemplify particularly powerful archetypes in our modern society, presenting them with humor and insight. Real life examples from history, modern times, and the world of marketing round out his fascinating and convincing theory. He gives practical examples and advice on how really understanding human nature could help us make small deliberate changes with big positive effects.

My favorite part of the book was Gladwell explaining the role of Connectors, Mavens, and Persuaders in human society. As I read, I couldn't help but think fondly of my friends who embody these powerful traits and obviously do effect my world and the bigger world as Gladwell predicts. It also inspired me to look for and perhaps try to enhance and emphasize these traits in myself as I believe that by doing so I could make a difference in the world. Just me doing my thing. That is a very empowering thought.

There is a lot of information to integrate in this book. I do not yet know how it will manifest in my life. Meantime, I highly recommend the book to everyone. You will particularly enjoy it if you want to understand the nature of humans and human society, how information, ideas, and products spread successfully far and wide, and how making small potentially inexpensive changes in our environment can effect our society for the better.

Seriously, check it out...

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