So I stumbled across this today online. Apparently at one point, Sony dumped thousands of bouncy balls down a street in San Francisco.
This is what it really looked like:
http://www.archive.org/details/BouncyBall Now, it's amazing what they can do with camera effects:
This here is the actual commercial. Wow.
http://www.bravia-advert.com/commercial/braviacommhigh.html Kinda like the bouncy ball drop at Senior Haus, but much much bigger and cooler.
And then, to top it off, it was spoofed:
http://www.metacafe.com/watch/136781/spoof_sony_bouncing_ball/ Excellent.