"The Michael J Fox Effect"
Hat tip to Political Wire and DKos: Voters Increase Support for Stem Cell Research After Viewing Michael J. Fox Ad
A new national study revealed that American voters' support for stem cell research increased after they viewed an ad featuring Michael J. Fox in which he expresses his support for candidates who are in favor of stem cell research.
The study was conducted among 955 Americans by HCD Research and Muhlenberg College Institute of Public Opinion (MCIPO) during October 24-25, to obtain Americans' views on the stem cell research before and after they watched the ad.
The participants included self-reported Democrats, Republicans and Independents. They were asked to view the ad and respond to pre-and post-viewing questions regarding their opinions and emotions concerning the ad.
Among the study findings:
* Among all respondents, support for stem cell research increased from 78% prior to viewing the ad, to 83% after viewing the ad. Support among Democrats increased from 89% to 93%, support among Republicans increased from 66% to 68% and support among Independents increased from 80% to 87% after viewing the ad.
* The level of concern regarding a candidate's view on stem cell research increased among all respondents from 57% prior to viewing the ad to 70% after viewing the ad. Among Democrats, the level of concern increased from 66% to 83% and Republicans' level of concern increased from 50% to 60%. Independents' level of concern increased from 58% to 69%.
* The perception that the November election is relevant to the U.S. policy on stem cell research increased across all voter segments, with an increase of 9% among all respondents pre- and post-viewing from 62% to 71%. The Democrats' perception increased from 75% to 83%, Republicans' perception increased from 55% to 62% and Independents' perception increased from 60% to 68% pre- and post-viewing.
[...] Respondents were asked to indicate what candidate they would vote for in the U.S. House of Representatives election if it was held today before and after viewing the ad.
* Republicans who indicated that they were voting for a Republican candidate decreased by 10% after viewing the ad (77% to 67%). Independents planning to vote for Democrats increased by 10%, from 39% to 49%.
Incredible.
Again, here is the MJF ad in case you haven't seen it yet.
A new national study revealed that American voters' support for stem cell research increased after they viewed an ad featuring Michael J. Fox in which he expresses his support for candidates who are in favor of stem cell research.
The study was conducted among 955 Americans by HCD Research and Muhlenberg College Institute of Public Opinion (MCIPO) during October 24-25, to obtain Americans' views on the stem cell research before and after they watched the ad.
The participants included self-reported Democrats, Republicans and Independents. They were asked to view the ad and respond to pre-and post-viewing questions regarding their opinions and emotions concerning the ad.
Among the study findings:
* Among all respondents, support for stem cell research increased from 78% prior to viewing the ad, to 83% after viewing the ad. Support among Democrats increased from 89% to 93%, support among Republicans increased from 66% to 68% and support among Independents increased from 80% to 87% after viewing the ad.
* The level of concern regarding a candidate's view on stem cell research increased among all respondents from 57% prior to viewing the ad to 70% after viewing the ad. Among Democrats, the level of concern increased from 66% to 83% and Republicans' level of concern increased from 50% to 60%. Independents' level of concern increased from 58% to 69%.
* The perception that the November election is relevant to the U.S. policy on stem cell research increased across all voter segments, with an increase of 9% among all respondents pre- and post-viewing from 62% to 71%. The Democrats' perception increased from 75% to 83%, Republicans' perception increased from 55% to 62% and Independents' perception increased from 60% to 68% pre- and post-viewing.
[...] Respondents were asked to indicate what candidate they would vote for in the U.S. House of Representatives election if it was held today before and after viewing the ad.
* Republicans who indicated that they were voting for a Republican candidate decreased by 10% after viewing the ad (77% to 67%). Independents planning to vote for Democrats increased by 10%, from 39% to 49%.
Incredible.
Again, here is the MJF ad in case you haven't seen it yet.