Idea: Branding for people
Do you like your last name? Ever wish you could change it? What if it were common practice?
A colleague and I were talking about this:
http://stuffwhitepeoplelike.com/2008/01/24/22-having-two-last-names/
...when the issue of people not choosing one name or the other, or wanting a new name entirely came up.
I know of at least one couple that melded "his" and "her" last names together to create a new surname.
Wait! This sounds like a business opportunity!!! There are companies that do this sort of thing for other companies, like Salt or Marshall. Why not do it for people too?
I bet someone could make a killing off of this:
1) it can be sold as part of a wedding package. Everyone knows people overpay for EVERYTHING attached to their big day
2) it can be sold as part of private adoption packages (well, the first name portion anyway)
3) witness protection program, anyone? Government contracting is a gold mine!!
A colleague and I were talking about this:
http://stuffwhitepeoplelike.com/2008/01/24/22-having-two-last-names/
...when the issue of people not choosing one name or the other, or wanting a new name entirely came up.
I know of at least one couple that melded "his" and "her" last names together to create a new surname.
Wait! This sounds like a business opportunity!!! There are companies that do this sort of thing for other companies, like Salt or Marshall. Why not do it for people too?
I bet someone could make a killing off of this:
1) it can be sold as part of a wedding package. Everyone knows people overpay for EVERYTHING attached to their big day
2) it can be sold as part of private adoption packages (well, the first name portion anyway)
3) witness protection program, anyone? Government contracting is a gold mine!!