Hugo Boss! For Day! For Night!
For me, the Hugo Boss ad with Ryan Reynolds is the apotheosis of the ridiculous celebrity ad. (Well, it and the one which is basically shots of Jennifer Lopez tossing her hair around while the shampoo guy tries to convince me that unless I use this product my hair will probably all fall out if I toss it around.) It reduces me to giggles every time I see it. I think it is the meaningful looks of meaning as he stares into the camera having done the difficult task of walking into a cupboard, looking at his cuff links and putting them on. NOT PUTTING THEM ON, YOU SAY!!! Yes: for whatever they paid him they not only got him to stand and look at the camera but put on cufflinks as he covers the entire gamut of acting emotions. If the entire gamut of acting emotions is standing there and staring blankly at the universe with a smirk. HIS EYES ARE DEAD. THE DEAD EYES OF A MAN WITH A FINE CUFFLINK COLLECTION WHO HAS SOLD HIS SOUL TO HUGO BOSS.
Admittedl,, howevery:
a)I'm not the target demographic here (or am I? Am I supposed to buying this stuff to give to men in the hope that they too will look meaningfully into cameras?)
b) most celebrity perfumes ads are nearly as awful. But they usually get the person to do a bit more, don't they? Like walk into a bank of cameras so you know they are famous and the perfume company hasn't wasted their money hiring someone not famous.
Coming soon: an entry on the great mime riots of Rome. Senators were insulted!
extra money was demanded! Historians were appalled! Mimes were exiled! The son of the emperor was probably involved! SCANDAL. And mimes.
Admittedl,, howevery:
a)I'm not the target demographic here (or am I? Am I supposed to buying this stuff to give to men in the hope that they too will look meaningfully into cameras?)
b) most celebrity perfumes ads are nearly as awful. But they usually get the person to do a bit more, don't they? Like walk into a bank of cameras so you know they are famous and the perfume company hasn't wasted their money hiring someone not famous.
Coming soon: an entry on the great mime riots of Rome. Senators were insulted!
extra money was demanded! Historians were appalled! Mimes were exiled! The son of the emperor was probably involved! SCANDAL. And mimes.