Part's Mart or Pet Smart????
Okay, so this has been pissing me off lately. Every time someone asks me a rhetorical question, I always ask back, "Is it Pet's Mart or Pet Smart?" followed by a puzzled look.
I enjoy listening to people's explanations because nobody seems to know the answer, not even PETSMART. I did a little investigating into the subject and found this from wikipedia:
There has been a fairly large amount of confusion regarding Petsmart's name. They argue that Petsmart could be read as either Pet's Mart or Pet Smart, because it appears as a string of letters on the store's logo without a break. Petsmart's official answer is that the company is called Pet Smart. The logo was altered in 2005 to reflect the name, with the first three letters, Pet, in a different color than the last 5 letters, Smart. This name is important to Petsmart, because the store tries to emphasize smart solutions for pet owners rather than the "mart aspects" of many other stores that focus less on lifetime care of pets.
That's fine and all, but the new logo makes it more confusing than ever. Just look at it:
Then wikipedia also says this:
In August 2005, the company announced that it rebranding its name from PetsMart to PetSmart. This move is designed to emphasize its evolution from a pet supply store to a solutions-oriented company.
I'm smarter than to believe everything that comes from wikipedia, but that's just a mind-fuck. Okay, so they changed the first three letters to a different color. What could've helped more is if they capitalized and de-capitalized letters, because I'm still reading PETSMART with no space. Since when the fuck do colors differentiate words in the English language? That's not even what pisses me off the most, just look at the logo again compared with the old one:
Original logo:
Am I now not to believe that the bouncing ball is an apostrophe, therefore making it Pet's Mart? If not, then they should have taken it out, since the original logo had the ball bouncing on the lower-case 's,' which caused all of the confusion in the first place. What a shit load of fuck.
Fuck you PETSMART. This is as much bullshit as my immortal enemy of a company, Fed-Ex, claiming that they unintentionally put the arrow in their logo. I'm on to your clever subliminal message. Did you know that PETSMART is an anagram for TAT SPERM? I don't know what that means, but I'm sure they're on to it.