sweetness, i was only joking
My weekend consisted of apartment sitting. It was fun, minus the cooking for yourself part. At one point, the neighbors knocked on the door to come "party wich ya'll"... as they so eloquently put it.
Yesterday, I found out that bright futures is rad.
Here comes a rant:
Don't people ever question themselves anymore? Do people ever think about what they're doing in business? Do they ever ask themselves if their marketing is sleazy? I mean, there's a lot that is legal but it is still sleazy as hell. Are we really past caring?
I have been so bored at work. I was reading the news and I read this:
"Movie studios are utilizing brain-scan technology to evaluate their advertising campaigns by recording film fans' subliminal responses in previews. In a continuing experiment at Caltech, researchers show trailers for a variety of movies to subjects encased in Functional Magnetic Resonance Imaging tube scanners, via goggles or mirrors positioned above their eyes....by measuring blood flow to a particular portion of the brain, marketers can figure out whether prospective moviegoers are excited, repelled or bored by their teasers."
They showed women clips of The Rock and the women didn't admit that he was intriguing to them during advance surveys but when tested on the machine their brains told a different story. "They gave off very powerful brain responses." That amuses me. Why is no one questioning this?
They're learning how to brainwash us!
Do we really want marketing to enter our brains - to know, right down to the neuronal twitch, what we like? True, they can't do this MRI analysis to everyone (till they figure out how!) but they'll use the principles they learned in the lab to manipulate you when you don't know you're being manipulated. They're learning how to push your buttons with mind-control efficiency. What happens when this is applied to campaign advertising, and speeches? They're learning how to hypnotize you better, my friends, and maybe it's time to snap out of your trance and realize that. They're tinkering in your fucking brain.
That's all.
Except that when I wrote "tinkering" it made me think of tinker toys, remember those?
Yesterday, I found out that bright futures is rad.
Here comes a rant:
Don't people ever question themselves anymore? Do people ever think about what they're doing in business? Do they ever ask themselves if their marketing is sleazy? I mean, there's a lot that is legal but it is still sleazy as hell. Are we really past caring?
I have been so bored at work. I was reading the news and I read this:
"Movie studios are utilizing brain-scan technology to evaluate their advertising campaigns by recording film fans' subliminal responses in previews. In a continuing experiment at Caltech, researchers show trailers for a variety of movies to subjects encased in Functional Magnetic Resonance Imaging tube scanners, via goggles or mirrors positioned above their eyes....by measuring blood flow to a particular portion of the brain, marketers can figure out whether prospective moviegoers are excited, repelled or bored by their teasers."
They showed women clips of The Rock and the women didn't admit that he was intriguing to them during advance surveys but when tested on the machine their brains told a different story. "They gave off very powerful brain responses." That amuses me. Why is no one questioning this?
They're learning how to brainwash us!
Do we really want marketing to enter our brains - to know, right down to the neuronal twitch, what we like? True, they can't do this MRI analysis to everyone (till they figure out how!) but they'll use the principles they learned in the lab to manipulate you when you don't know you're being manipulated. They're learning how to push your buttons with mind-control efficiency. What happens when this is applied to campaign advertising, and speeches? They're learning how to hypnotize you better, my friends, and maybe it's time to snap out of your trance and realize that. They're tinkering in your fucking brain.
That's all.
Except that when I wrote "tinkering" it made me think of tinker toys, remember those?