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Al-Jazeera is one of the best-known TV stations in the world - yet its new channel's first few hours on air may have surprised those who know it only from the headlines.
Al-Jazeera hopes to lend a new perspective to reporting
Slick and polished, with familiar faces from British TV news bulletins, it carried reports from across the globe, including many places rarely seen on our screens.
Two years ago, al-Jazeera was named in the global InterBrand survey as the world's most influential media brand and the fifth most influential in any field, after Apple, Google, Ikea and Starbucks.