So if they won't "initiate" communication .....
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http://mars9.jpl.nasa.gov/msl/participate/sendyourname/index.cfm NASA have announced that people can submit their names for inclusion in a microchip to be sent to Mars.
Sometime in 2011 a rocket will blast off to Mars with the Mars Science Laboratory rover inside. This rover will explore part of the Martian landscape and carry out a number of interesting experiments. The MSL is being developed by NASA's Jet Propulsion Laboratory.
In this rover will be a microchip with a list of people's names - and your name can be one of them.
You can print a certificate after adding your name, so you could even use it as a random birthday / Christmas present idea".