"Yours is Keeping it Real: The Hottest Laptops that Match your Lifestyle"
I find this incredibly insulting. It's a new Dell division aimed at women, called Della. Here are some excerpts (well, really, the whole thing) from the "Tech Tips" page:
"1. Get organized: Sites like lifeorganizers.com give you tips on everything from organizing your home office to planning your next vacation.
2. Get smarter: It's easy to turn your netbook into a completely portable eBook reader. You can download the free Adobe Digital Editions software to manage your eBooks or access more than 28,000 free books at Project Gutenburg.
3. Get moving: Tools like Gyminee help you track workouts and reach your fitness goals. You can even map out new running routes via sites like Map my run. Listen to music, view pictures or even watching a movie. Some netbooks even offer an optional DVD drive if you're not already streaming music online. And if your netbook has an HDMI port, you can expand your screen by connecting your netbook to an external monitor or TV. Several minis have HD screens available as an upgrade!
4. Get more: Add storage to your netbook with memory cards or memory keys.
5. Get up and travel: Your lightweight, packable netbook can transform your traveling experience, whether you're commuting across town or backpacking the globe. Use your netbook to vlog and blog about your journey; translate your blogs into other languages; help you convert currency; track the weather; collect, edit and upload photos; and entertain you in airports, trains and buses."
Comments include:
"Does anyone else find that these so called "tech tips" are incredibly simplistic? Does Dell really think that we don't know that traveling with a computer will be easier if it's small and light weight? That's common sense, not technical advice. This is a load of fluff that only serves to provide insight into how Dell perceives my demographic. Essentially, we women will buy anything if it comes in pink and fits in our purse."
"I agree with the commenter above, about how insulting this line of products are. Women have been successfully using computers and the internet just as long as men have; we don't need babying, special colors, or ways to track our workout and diets just to so we'll buy a computer. Want to empower women? Encourage us to do what the above commenter already mentioned: start blogs, upload pictures, e-commerce, etc."
The laptops, by the way, come in over 100 designs, and there is no actual content on the pages whatsoever, just photos of laptops with pretty pictures. I'm not sure it's as insulting as some of the commentors make it out to be, but I do find it pretty insulting that they have special laptops aimed at women. Not a special page aimed at less tech-savvy customers (which would be handy), but a page aimed at women, as if all of us are brainless imbeciles. Thanks, Dell. Glad to know I'm a brainless imbecile too!
If you are a fan of a woman's computer life not being about just dieting and "small is good for travel," you might want to check out a Mac or a Lenovo or an EEE before a Dell. Bastards.
"1. Get organized: Sites like lifeorganizers.com give you tips on everything from organizing your home office to planning your next vacation.
2. Get smarter: It's easy to turn your netbook into a completely portable eBook reader. You can download the free Adobe Digital Editions software to manage your eBooks or access more than 28,000 free books at Project Gutenburg.
3. Get moving: Tools like Gyminee help you track workouts and reach your fitness goals. You can even map out new running routes via sites like Map my run. Listen to music, view pictures or even watching a movie. Some netbooks even offer an optional DVD drive if you're not already streaming music online. And if your netbook has an HDMI port, you can expand your screen by connecting your netbook to an external monitor or TV. Several minis have HD screens available as an upgrade!
4. Get more: Add storage to your netbook with memory cards or memory keys.
5. Get up and travel: Your lightweight, packable netbook can transform your traveling experience, whether you're commuting across town or backpacking the globe. Use your netbook to vlog and blog about your journey; translate your blogs into other languages; help you convert currency; track the weather; collect, edit and upload photos; and entertain you in airports, trains and buses."
Comments include:
"Does anyone else find that these so called "tech tips" are incredibly simplistic? Does Dell really think that we don't know that traveling with a computer will be easier if it's small and light weight? That's common sense, not technical advice. This is a load of fluff that only serves to provide insight into how Dell perceives my demographic. Essentially, we women will buy anything if it comes in pink and fits in our purse."
"I agree with the commenter above, about how insulting this line of products are. Women have been successfully using computers and the internet just as long as men have; we don't need babying, special colors, or ways to track our workout and diets just to so we'll buy a computer. Want to empower women? Encourage us to do what the above commenter already mentioned: start blogs, upload pictures, e-commerce, etc."
The laptops, by the way, come in over 100 designs, and there is no actual content on the pages whatsoever, just photos of laptops with pretty pictures. I'm not sure it's as insulting as some of the commentors make it out to be, but I do find it pretty insulting that they have special laptops aimed at women. Not a special page aimed at less tech-savvy customers (which would be handy), but a page aimed at women, as if all of us are brainless imbeciles. Thanks, Dell. Glad to know I'm a brainless imbecile too!
If you are a fan of a woman's computer life not being about just dieting and "small is good for travel," you might want to check out a Mac or a Lenovo or an EEE before a Dell. Bastards.