[CM] Kirin Gogo no Koucha

Feb 24, 2013 22:25

Kirin Gogo no Koucha
Kame
http://www.beverage.co.jp/gogo/

New promotional material and CMs have started for Kirin's Afternoon Tea product line. In addition to the standard billboards, etc, Kame and Aoi Yu Kirin pictures are currently posted outside the doors of one of the Yamanote JR line trains in Tokyo.

On the official website, you can view the 15s/30s versions of the "Onigiri Official Drink Announcement" CM (posted 2013.02.18 here) and the "Onigiri Official Drink Sales Promotion" CM (posted 2013.02.23 here).

Related entry here.

ETA 4/4: The Kirin Gogo no Koucha campaign will apparently go through a renewal. The slogan is "New Leaf! New Happiness! All New Gogo no Koucha". They are collaborating with Tokyo Disneyland's 30th anniversary celebration, which is being promoted as "The Happiness Year". There are now billboards showing Kame arm in arm with Minnie Mouse and Aoi Yu arm in arm with Mickey Mouse. The new CM broadcasting period will be 2013/04/09-04/21.

Also on 4/9, the packaging on the Gogo no Koucha bottles will change to include Disney characters. Milk Tea will have Donald, Straight Tea will have Mickey and Lemon Tea will have Winnie the Pooh. (source)
http://www.beverage.co.jp/fun/cpn/gogohapi/
https://twitter.com/yabukamemari/status/318527638660608001
https://twitter.com/KatKame/status/318891675617464320

ETA 4/9: The new CM campaign has started. The site has also been renewed and you can view the new CMs here. There is a "Kamenashi-san and Leaf Magic Version" as well as an "Aoi-san and Leaf Magic Version" and a "Children's Boast Version". There's also a special movie promoting the new Disney packaging.

cm, kame

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