95 theses of networked markets

[kovla]

• 
  Markets are conversations.
  
  
• Markets consist of human beings, not demographic sectors.
  
  
• Conversations among human beings sound human. They are conducted in a human voice.

• Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.

• There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
  
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