Social media - some numbers to remember
Every month, more than 250 million people engage with Facebook across more than 2.5 million external websites. (Source: Facebook, April 2011)
The average user clicks the ‘Like’ button 9 times each month. (Facebook, 2010)
Three quarters of Facebook users have ‘Liked’ a brand. (Source: AdAge/ Ipsos, February 2011)
Juicy Couture found that their product purchase conversion rate increased by 160% after installing social sharing features (Source: CreateTheGroup, February 2011)
Incipio Technologies, a gadget accessory retailer, found that referrals from Facebook had a conversion rate double the average (Source: Business Insider, March 2011)
90% of people trust the recommendations of their Facebook friends (Source: ExactTarget, August 2010)
31% of daily Twitter users ask their followers for opinions about products and services. (Source: Edison Research & Arbitron Internet, April 2010)
83% of consumers state that they tell their friends if they get a good deal. (Source: JWT Intelligence, December 2010)
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The average user clicks the ‘Like’ button 9 times each month. (Facebook, 2010)
Three quarters of Facebook users have ‘Liked’ a brand. (Source: AdAge/ Ipsos, February 2011)
Juicy Couture found that their product purchase conversion rate increased by 160% after installing social sharing features (Source: CreateTheGroup, February 2011)
Incipio Technologies, a gadget accessory retailer, found that referrals from Facebook had a conversion rate double the average (Source: Business Insider, March 2011)
90% of people trust the recommendations of their Facebook friends (Source: ExactTarget, August 2010)
31% of daily Twitter users ask their followers for opinions about products and services. (Source: Edison Research & Arbitron Internet, April 2010)
83% of consumers state that they tell their friends if they get a good deal. (Source: JWT Intelligence, December 2010)
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