Wow! I'd never heard this before! Writer Kenzie* and producers Bloodshy & Avant take a dramatic "Reach Out I'll Be There"-type melody, throw it into waltz time, and make it a funny, bumpy promenade. [EDIT: I meant to say they throw it into SWING time. My brain went herky-jerky there for a second. In any event, this most certainly isn't a waltz; it's 4/4, but each of those beats then subdivides further into triplets.]
Click to view
The dance is terrific too, each of SNSD coming in from the side or down the aisle and then out onto the runway.
So Lazy Reblog Week continues here on Koganbot,
hat-tip this time to
just_keep_on. "Chocolate Love" was
part of the promo campaign for LG Electronics' Cyon division's Chocolate BL-40 phone, back in '09. Also in on the campaign, the group f(x) did an even
dancier, bumpier version; not quite as good, though, owing to their singing not being as warm as SNSD's. Also, being the Electronic Pop version, it lacks SNSD's tubas and honky-tonk.
(Phone commercials seem to have an important role in K-pop: especially there's the
epic Lee Hyori video for Samsung's Anystar, the third of three major video productions she did for Samsung. This video also served as trainee Park Bom's debut, Bom going on to fame in 2NE1. And according to Wikip, Miss A's early public performances pre-Min, in China, included appearances on behalf of Samsung China's
Anycall campaign.)
*EDIT: See comment thread. Checking the Korean Copyright Association writers' credits, Kenzie isn't listed at all for this song, whereas Bloodshy & Avant (Christian Karlsson and Pontus Winnberg) are, as well as Henrik Jonback, so that's three of the four writers of "Sweet Dreams My L.A. Ex." But when we get to the fourth credit, Cathy Dennis is missing and Karen Poole is in her place. Checking Wikip's page for Karen Poole, though, and it doesn't include "L.A. Ex" among her compositions, so I don't know, except I think I've done all the research I want to do for today.