Shiny is in the vernacular.
From the University of Chicago's admissions site: (my boldface)
Thank you for joining our mailing list.
Along with the shiny brochures you'll be getting, check out these links to learn more about Chicago:
* Visit our campus
* Read the admissions blog
* Look up majors and research opportunities
* Read about student life
ED is getting interested in Economics.
U Chicago is cheaper than CMU or Case. Further, but cheaper. We have family closer in NW Indiana, so that might be of help.
Thank you for joining our mailing list.
Along with the shiny brochures you'll be getting, check out these links to learn more about Chicago:
* Visit our campus
* Read the admissions blog
* Look up majors and research opportunities
* Read about student life
ED is getting interested in Economics.
U Chicago is cheaper than CMU or Case. Further, but cheaper. We have family closer in NW Indiana, so that might be of help.