This is an excerpt from the brilliant
copperwise here: http://copperwise.livejournal.com/680972.html "Sarah Palin et al like to call us "Joe Six-Pack," and they think we like it too. They think it sounds folksy and homey and cute.
Sure. It's a folksy, homey, cute way to euphemistically call us something very close to trashy, ignorant hillbillies. We're just not supposed to be smart enough to realize it.
See, JSP isn't referring to our rock hard abs. JSP literally means "the blue collar guy who picks up a six pack of cheap beer every night after work and goes home to watch Nascar (and probably beat his wife/kids and light a cross on the black neighbor's lawn but we won't say anything about that wink wink nudge nudge)." That is the message that they are trying to get across to America.
We know you. You don't have a thought in your head beyond making sure you have food on the table and beer in the fridge. You want us to take care of you and do all the thinking for you. You're a demographic we've put together based on statistics of race, level of education, and family income. And we think that everyone who falls within those statistics is just exactly the same. And did we mention we don't think you're very bright?"
*Modified summary from the equally brilliant
V of Violent Acres