Women are consumers
We (women) may be poorer than men -- we are paid less for the same work and we're more likely to be the ones filling low-wage jobs -- but we are consumers. One thing we consume is TV. I'm just bringing this up because I was reading an article about the Lifetime channel's move towards including more female directors and writers. This change that they made has brought them success and I think that is because -- duh -- women watch TV, not just men.
http://www.indiewire.com/2015/11/women-direct-lifetimes-5-most-popular-tv-movies-after-network-bets-on-female-helmers-212548/
http://www.indiewire.com/2015/11/women-direct-lifetimes-5-most-popular-tv-movies-after-network-bets-on-female-helmers-212548/